What’s GENUIRANT潔璃蘭?
The product name originates from the word “genuine,” signifying authenticity, honesty, and sincerity.
Have you noticed that most deodorizers around us don’t actually achieve “true deodorization”?
The deodorizing principle of most deodorizers involves coating odor components to achieve deodorization. However, we don’t consider this to be true deodorization.
GENUIRANT潔璃蘭, which we offer, is a high-quality deodorizer utilizing cutting-edge technology, with a strong focus on the deodorizing power and safety standards used by deodorization professionals, setting it apart from conventional deodorizers.
Its deodorizing principle employs a deodorizing ingredient created with advanced chemical technology: the “Super Deodorizing Polymer.” This polymer decomposes odor components at a molecular level, eliminating odors from their source.
Furthermore, since odor components vary depending on the type of odor, we formulate deodorizing ingredients specific to each odor to ensure effective deodorization.
We offer a comprehensive lineup of products. We invite you to experience the “true deodorizing effect” for yourself.
The superiority of GENUIRANT潔璃蘭, which employs “Super deodorizing polymer”
Super deodorizing polymer with advanced technology absorbs odors and instantly eliminates odors. The deodorizing function can be applied depending on the purpose of use, and even a small amount can deodorize a large amount of the desired odor. No fragrances are added as there is no need to mask the odor with fragrance.
The ingredients are derived from plants, so they are safe and secure.As a result, GENUIRANT-潔璃蘭- achieves deodorizing effects and higher quality than conventional deodorants in terms of deodorizing properties, safety, immediate effects, sustainability, and applicability.
| Masking deodorizer (Deodorizer containing fragrance, etc.) |
Oxidizing agent (Ozone deodorization, chlorine dioxide, etc.) |
Catalyst type (Titanium oxide photocatalyst, etc.) |
Adsorbent (Activated carbon, bamboo charcoal, etc.) |
GENUIRANT ー潔璃蘭ー |
|
|---|---|---|---|---|---|
| Deodorizing property | △ | ○ | △ | △ | ◎ Genuine deodorizer supervised based on deodorizing principles |
| safety | △ | △ | ◎ | ○ | ◎ Passed various safety tests using plant-derived ingredients |
| Immediate effectivity | ◎ *Effect of scent |
◎ | × | △ | ◎ Instant deodorization by combining with odor components |
| Durability | ○ *Effect of scent |
× | ◎ | ○ | ◎ The deodorizing effect continues even after the water has already evaporated and dried |
| Applicability | △ | △ | ○ | ◎ | ◎ Advanced technology that can be applied to various odor components |
| Remark | Sensuous deodorization with scent.Effective for instantly reducing odors.Strictly speaking, masking deodorizer don’t have a deodorizing effect, so they aren’t suitable for purposes of deodorizing. | Powerfully oxidizes and decomposes odors.The use of oxidizing agents often also has metal corroding, bleaching, and decolorizing effects. Ozone deodorization is ineffective at low concentrations, but at high concentrations it is harmful to the human body, so care must be taken. |
Odor components are oxidized and decomposed by the products produced when the catalyst is exposed to light. Although it is slow-acting and lacks immediate effects, it is expected to have lasting deodorizing effects. | Physically deodorizes by attaching odors to the surface.It can be used simply by installing the adsorbent, but there are various issues such as the adsorption capacity being low and the odor being re-released. |
Superior Deodorizing Performance of GENUIRANT潔璃蘭
Comparison of deodorizing effects between our products and the typical commercially available deodorizing sprays (other company’s products)*
- Ammonia: approximately 3.4 times
- (The most representative malodor-causing substance contained in body odor and urine odor)
- Acetaldehyde: approximately 35 times
- (Representative malodor-causing substance such as cigarette odor)
- Trimethylamine: approximately 43 times
- (Representative causative substance of putrid meat and fish odor, or pet odor)
- Formaldehyde: approximately 50 times
- (The most representative causative substance of sick building syndrome which is mainly emitted from building materials and furniture: carcinogenic substance for which guideline values for permissible indoor concentrations have been established)
Furthermore, it is also effective against odors that have been unable to removed with conventional deodorants, such as nonenal (representative malodor-causing substance such as aging body odor) and isovaleric acid (representative malodor-causing substance such as armpit odor and stuffy foot odor).
*Investigation by a third-party organization
Deodorizing performance test data
◯Calculated based on the reduction rate of target substances 2 hours after the start of the deodorization test
◯Test method: JIS K 0804 Glass Chamber Method
Ammonia
Acetaldehyde
Trimethylamine
Formaldehyde
